The Gucci model and mass manipulation

The Gucci model who sparked an endless stream of comments is a perfectly successful example of mental manipulation via the principle of cognitive dissonance The mass manipulation carried out by Gucci by proposing a model far from the aesthetic expectations of the majority is based on cognitive dissonance. Cognitive dissonance is an internal contradiction, those who live it say and…

Cognitive dissonance: summary

Cognitive dissonance is a theory of social psychology that describes the complex cognitive processing we carry out when we have to reconcile conflicting concepts in our mind The theory of cognitive dissonance was introduced in 1957 by Leon Festinger, an American social psychologist who lived between 1919 and 1989. Subsequently, the theory was resumed and adapted to the clinical setting…

THE VIRUS OF SCIENTISM

“Cogito ergo sum” (Descartes, 1637). It is the thought that humanizes the life of man; The peculiar capacity of man to think or rather, to think thoughts to put it in metapsychological terms, is one of the many characteristics that distinguishes the human from the animal. Thought understood as a function of what we call consciousness, whose nature still remains…

Willy, beat and death: the cognitive mechanisms of violence

Willy, beat and death. The pathological drift of the use of violence has cognitive motivations: understanding them can help avert these tragedies Violence from a cognitive point of view is the product of a person’s cognitive patterns mediated by the theory of information processing. Esther Calvete and Izaskun Orue a few years ago published a study where they explain the…

Summer during the pandemic

This year has put us to the test. A tremendous test both physically and mentally. During the forced closure many of us felt lost, deprived of the social contacts that we previously believed were so obvious. Man needs relationships and relationships and as much as technology has helped us, let’s not fool ourselves, looking into each other’s eyes is another…

Imposter Syndrome: the strange fear of capable people

The impostor syndrome is the fear of competent people in some area of ​​not being enough. They overestimate the skills of others and underestimate their own The problem with humanity is that the stupid  are  overconfident, while  the intelligent are full of doubts . Bertrand Russell The impostor syndrome is exactly what the philosopher Bertrand Russell talks about. The term…

TOXIC MOTHERS: WHEN EDUCATION HURTS

When we talk about toxic mothers we refer to those mothers who represent pillars in the education of their children, but are far from fostering their maturity and personal safety, anchoring them with heavy chains that prevent their physical and emotional independence. It is necessary to clarify that there are also toxic fathers, toxic grandparents, etc. The bond of care…