Covid teaches: in life you win with creativity
When the wind of change rises, there are those who lock themselves in the house and those who build windmills.
Coronavirus and lockdown have broken habits in many countries around the world. For months, thousands of people have lived as prisoners or exiles, experiencing a sensation that has never been seen before, that of having thoughts that are useless. Envious of the past, uncertain about the future, impatient or afraid in the present.
Everything was as if suspended, even the competition that normally marks the step of our overfull lives. For those who tried it, it was nice for a few months to live without elbowing.
Unfortunately, more than idleness, fear of restarting took over. What will become of us later? No answer possible, a useless thought that plunged our lives into impotence. Like Seligman’s dogs (if you don’t know what I’m talking about click HERE) we curled up waiting for the agony to end.
The crisis is a revolution and there are those who come out on top
The crisis is a moment that breaks the continuity of your habits. Forcibly leaving our Comfort zone is tiring and most react to this coercion by refusing or denying the need to take action to start again. They simply wait for things to return as before and if this doesn’t happen they complain.
Others take advantage of the crisis to invent something new. If they do it well, they bring home fantastic results.
In life you win with creativity
As Paul Arden says, “the first in the class are not the ones who succeed in life”. To go well in school it is enough to have good memory and discipline. Definitely important qualities for a good job. Insufficient qualities to correct the course if the ship crashes.
Creativity is key to establishing new connections between ideas when old ones have dried up. Building a windmill during the storm is not just a matter of courage, it takes generative push.
Organizing is different from inventing
The ideal conclusion to all this speech is the splendid initiative of the Parisian bistro Les Choupinet. While everyone organized to comply with the new post coronavirus reopening rules, they invented a creative way of making social distancing.
To prevent patrons from not respecting the contagion distances, they used giant teddy bear-shaped soft toys.
The effort was minimal because those stuffed animals were already part of the club. They limited themselves to purchasing others and arranging them according to the regulations.
The effects of the initiative are all positive:
- Rain of selfies and therefore free advertising
- Lightening the post covid atmosphere
- The bar seems less empty
Thanks to creativity, they came out of the crisis with their heads held high.